Optimization
October 30, 2022
If you run ads, email marketing campaigns, or perhaps generate interaction from chatbots, you need to direct your audience to a specific digital location. And that is the purpose landing pages serve.
The landing page — usually a webpage on our website — keeps them within your sales funnel and prevents them from wandering on your website, captures contact information, and converts them into customers.
Getting a subscriber to a landing page is far from the end. You still have to ensure they take the action you want them to, which is achieved by optimizing your landing page. However, the number of existing landing page optimization tools only means selection headache.
Fortunately, I have done the hard part for you. Below is an exhaustive list of the best landing page tools for optimization based on different kinds of campaigns and ads.
A landing page is essential for businesses that want to leverage the huge online community. This independent web page serves as the perfect spot for drawing your customers in from an ad or email campaign.
These days there are no shortages of tools to help you craft the perfect landing page. Most builders are of the drag and drop style such that they no longer require coding to design.
Landing pages also encourage those who visit to act on a prompt. It could be as simple as joining an email list, buying a product, signing up for newsletters, registering for an event, enrolling for a webinar, accepting a free eBook, or checking out the latest mobile app development company around.
An effective landing page presents only one call to action button or objective and is deemed to have converted once the visitor takes the suggested action. Many businesses make the mistake of listing multiple prompts. This confuses visitors, complicates their decision-making process, and makes them less likely to convert.
Unlike a homepage that details your general business idea, collects email addresses and contains several links, landing pages are more suited for achieving a particular objective on a short-term basis. Hence, landing pages must be created deliberately for a purpose and optimized adequately to ensure maximum conversion.
If you need assistance generating topics to cover on the landing page, we recommend revisiting your pre-existing business proposal. Reviewing the objectives of the business can help inform the messaging on the landing pages for better customer alignment
One of the best landing page tools for building and optimizing landing pages, Unbounce has all the functions you may need to make effective campaigns. The convenience it offers makes it possible for anyone to build pages through their visual editor, while its features help you put everything together.
Unbounce has plans starting from $90 for up to 500 conversions on a domain. Other plans give you more, but they all come with unlimited landing pages alongside other nice features.
Instapage is an advanced platform that integrates six products to help medium and large enterprises scale their marketing efforts while increasing conversion rates and reducing costs. The main goal of Instapage is to help you create, optimize, analyze and personalize relevant and responsive post-click landing pages to ensure successful sales.
Instapage offers two pricing plans; the Building plan, which costs $199 if paid annually, and the Converting plan, priced based on your demand.
Leadpages is a conversion software used by business owners, content marketing consultants, and service professionals to boost lead generation. Leadpages has productivity features that let you use already designed page templates, integrate marketing tools, and publish effortlessly and in real-time. In addition, it offers a 14-day risk-free trial so that professionals can get a feel of all the software offers.
Leadpages pricing starts at $37 per month, so small business owners can attract and transform web traffic into successful leads.
Optimizely is an experimentation platform that uses JavaScript snippets to help marketing professionals personalize and improve their websites. The platform allows you to experiment on different parts of your websites and create various unique marketing, content creation, and email campaigns. With Optimizely, just about anyone can accelerate digital innovation and drive the return on investment of their company.
Optimizely canceled its free plan in February 2018. To learn about the pricing plans, you need to send a request to the support team.
Visual Website Optimizer is an optimization tool that enables anyone, including analysts, marketing professionals, and product managers, to develop A/B tests and geo-targeting campaigns without any experience.
VWO has a point-and-click editor that helps you create and monitor multiple versions of your pages for the best conversion rate. It also comes with additional tools like heat maps, funnels, on-page surveys, usability testing, and over 100 features to optimize conversion rates and sales.
You can get pricing for VWO by contacting customer support, which helps you pay for only the services you need. However, there is also a trial version to test run the services.
Hotjar is a company that develops research, intuitive, and optimization tools for businesses to get unlimited web and mobile insights into their users' experience. In other words, they help you to quickly understand what visitors do on your site, how they feel, and what they need to transform their experience positively.
Hotjar has a free forever version, but the paid plans start at $39 monthly.
UserTesting is a feedback testing tool that allows you to receive vivid and real-life feedback on user behavior for mobile apps and websites. In addition, the UserTesting platform incorporates functions that non-experts can use. It lets you screen your website, app, or model and correctly articulates their experience through audios or videos.
UserTesting has a free trial version, and you can only access the price of their paid plans after registration.
Once you're using the best landing page tools to ensure a high level of conversions, you'll need to think of how you can further leverage the email list of potential customers that you've built in the process.
Because the last thing you want to do is let that list go to waste as these one-time product purchasers or content upgrades.
In fact, a study shows that there is a direct correlation between the percentage of subscriber engagement to average monthly retention. And we all know that higher retention = brings greater ROI than any acquisition method.
The easiest way to retain and promote engagement is by starting an email newsletter with the hard-earned email list you’ve built. Not only will that help with retention, but you can also funnel qualified traffic and add value to your site while providing a way for users to establish a more direct communication channel with you.
And email newsletters don't need to be boring.
Goodbits as an example, allows you to create fun and beautiful newsletters that can engage, inform and make you money. Combined with their Google Chrome extension, you can quickly curate articles from around the web in the easy drag-and-drop builder.
Here are just some of the features that scratch the tip of the iceberg of what makes this tool so great:
Goodbits has a free plan that connects you with 100 subscribers, a Pro plan that gives access to 2000 subscribers at $24/month, and a Business plan that goes for $79/month.
These tools help you optimize your landing page, and they include page builders like Unbounce, analytic tools like Google Analytics, and others for lead generation. As a part of conversion rate optimization (CRO), it covers a wide variety of functions, including A/B testing, page building, and a more complex process for measuring and enhancing overall performance.
A landing page builder or landing page creator is a tool that can be leveraged to quickly build a landing page. Gone are the days where you hand code each landing pages. These page builders are the must have tools of any marketer's no code arsenal. Many notable builders will include landing page templates among other template types to get you started quickly.
While landing page optimization is specifically targeted for achieving short-term results, more benefits are connected to your campaign's success. Therefore, besides boosting the landing page performance, you get more details about your target audience, increased conversion rate, and reduced cost. Other more technical benefits include SEO (search engine optimization).
Using an optimization tool gives you unique insights for improving your pages. However, other steps include selecting the right template, using catchy lines, including a call-to-action, optimizing for all devices, etc. Make sure to also take advantage of the landing page designs that are packaged with your page builders. This could cut down on hours of implementation time.
Your landing page is a goldmine, and you should never leave it to chance. Using the top tools mentioned above gives you an opportunity to optimize your landing pages and position them better for converting visitors.
And that’s only half the battle. After acquiring any new leads with your landing page, you need to ensure you have an adequate retention strategy in place. Email newsletters are an easy, no-fuss way to start engaging your users, and Good bits is a great tool to help.
Good luck!
Jessica La is an AI Consultant with over six years in the start-up, data, and content industry. In her blog ByJessicaLa.com, she explores all things AI and is passionate about the unique ways individuals and businesses can improve, innovate and grow. You can reach her at jessica@byjessicala.com.
