Top 6 Conversion Rate Optimization Techniques to Apply

February 11, 2021

Getting a lot of traffic to your site is undoubtedly a good thing. This is what we should all strive for when creating a website. However, if all that traffic doesn't amount to something, there's not much point to it. 


There are some exceptions to this, for example, a news site or blog generating income from ads, or a website explicitly focused on generating buzz around a brand. Most of the time, though, you'll want your traffic to convert. 


This post will discuss six conversion rate optimization techniques you can apply to improve your sign-ups and sales. But first, let's talk about what it means to have a good conversion rate in the first place.  


What Is Considered a Good Conversion Rate? 


If you were hoping for an exact number here, we're sorry to disappoint. A good conversion rate in one industry may be dismal in another, as every niche is different.  


It is tough to determine what a good conversion rate is, even when you compare yourself to other companies in your niche. Businesses within the same industry often have different relationships with their customers, various sources of traffic, etc. 


We think it is best to stop trying to reach a specific number but focus on achieving a better result than you had last month. Let's discuss a few simple ways to do just that. 


Conversion Rate Optimization Tips 


Before you begin working on optimizing your conversion rate, you should clearly define your audience as well as your goals. What is the purpose of your site?  


Whether you're selling computer parts or scented candles, you should think of precisely what you'll consider a successful conversion. This will help you determine whether you're moving in the right direction each month. 


Here are six conversion rate optimization techniques you can use to attain your goals. 


  1. Use Specific Headlines to Pull People In 

A good headline should be able to wrap your entire sales pitch into a sentence. This can be done in a few different ways, depending on your goals. 


You might be looking to instruct your visitors, solve their problem, answer their question, or pique their curiosity. 


With that in mind, headlines can be divided into the following categories: 


  • Direct Headlines: How To Optimize Your Site For Optimal Conversion Rates 
  • Command Headlines: Learn How To Optimize Your Site For Optimal Conversion Rates
  • Problem-Solving Headlines: We’ll Help You Learn Everything You Need To Know About Optimizing Your Site For Optimal Conversion Rates
  • Question Headlines: Wondering How To Optimize Your Site For Optimal Conversion Rates? 
  • Instructional Headlines: Here’s How To Optimize Your Site For Optimal Conversion Rates 

Without well-thought-out and constructed headlines, you run the risk of losing many prospects, so make use of the headline types we've outlined above. 


  1. Nudge Your Visitors in the Right Direction with Strategic CTAs 

Every landing page has the same goal — getting your audience to do something. This can be subscribing to your email newsletter, leaving their contact details, or hopefully, buying something. 

Calls to Action (CTAs) instruct the visitors of your site to act in the way you want, promoting your site's purpose. Strategically positioning your CTAs can make all the difference when it comes to improving your conversion rate. 


So, where should your CTA be? According to Google, the best position is right above the page fold, not quite at the top of the page.




  1. Make Navigation Simple 

When it comes to conversions, navigation is crucial. Many people don't realize that the direct traffic to their landing pages is not the only traffic they should be focusing on.  


Here are a few simple tips you can use to improve your website's navigation: 


  • Direct your visitors to CTAs using text and directional arrows 
  • Add in-line anchor CTAs and links to your sidebar that direct traffic to your important pages 
  • Build a distinctive custom menu featuring easy-to-understand navigation terms 
  • Increase traffic to your landing page through inbound links in your blog posts 

Remember, the simpler your website navigation is, the more likely it is for visitors to come back to the landing page and see your CTAs. 


  1. Reduce Your Page Load Times 

The speed at which your website loads is hugely important for your conversion rate. In 2021, nobody is willing to wait. If things don't load in the blink of an eye, we've already hit the Back button and looking elsewhere. 


Don't just take our word for it, here are some stats to back up these claims: 


  • Kissmetrics' research suggests that each second that a website takes to load can result in 7% fewer conversions. 
  • Mozilla improved Firefox download figures by 15.4% by increasing page speed by 2.2 seconds, which perfectly lines up with the previous stat. 
  • This means that for online stores as big as Amazon, a one-second delay in page load time could result in up to $1.6 billion in annual losses. 


There are many tools online that you can use to speed test your website and see how quickly it is currently loading. If you're not happy with the results, we recommend hiring experts to help you optimize your site's performance. 


Your best bet is to go local and get experts from your area. So, if you're from the UK, there's a great web development company in London that can help you out. 


  1. Make Your Website Responsive 

This should almost go without saying, but if your website is not optimized for mobile in 2021, it's time to act quickly. Making your site responsive could include A/B testing on desktop vs mobile, and ensuring that everything works perfectly on all platforms. 


You might have heard that more than 50% of users are accessing the internet through mobile devices. This has been the case for a while — pretty much since early 2017. 


There's a vast market of mobile users just waiting to be converted, and you're doing yourself a massive disservice if you're not capitalizing on this potential. In the simplest of terms, optimizing for mobile is no longer optional in 2021. 


  1. Create High-Quality Content  

Finally, you should focus on producing quality content. Remember, the operative word here is quality, so don't just make your blog posts into promotional flyers for your products. 


Think about what you could do to add value to your audience's lives. This can include things like 

telling interesting stories, giving useful advice and educating readers about your products.  


According to a Content Marketing Institute study, businesses that adopt content marketing strategies have nearly six times higher conversion rates than their competitors.  


Make sure to include some information about your business in each post. If you do things right, a large percentage of your readers will have no idea about what you do before reading your blog. 


Image Credit: Unsplash

Liza Wickham

Experienced Marketing Coordinator with a history of working in the marketing and advertising industry. Skilled in digital marketing, blogging, and content writing. Strong media and communication professional with a Master's degree in English

more goodbits

You Might Also Like