November 30, 2020
Social Media Marketing World helps marketers, influencers, and business owners improve their social media strategies. This conference aims to help marketers master their social media content. Social Media Marketing World also facilitates networking opportunities for all attendees. However, those with All-Access passes have more networking opportunities. Here’s what Social Media Marketing World is and what to expect at the end of February 2021.
Social Media Marketing World is an annual conference where professionals gain confidence in their social media skills. Michael Stelzner founded the conference in 2013, but he started with Social Media Examiner in 2009. The 2021 event will be the eighth conference. At the time of this article, sessions for the 2021 conference have not been posted, but attendees should expect a similar layout to the 2020 conference.
The primary objective of this conference is to educate people on proven strategies that work in social media. Thousands of professionals have attended hundreds of sessions over the last seven years, and each time they leave with improved skills and greater confidence. In 2020, there were four keynote presentations, 16 session tracks, and multiple networking opportunities.
Some speakers of 2020 were Michael Stelzner, Jasmine Star, Christopher Penn, Jay Baer, Mari Smith, Jon Loomer, and Ann Handley. Sponsored speakers included Mike Yan, Harris Beber, and Suze Kaufman. The 2021 conference takes place in San Diego, California from March 14-26 2021. Be sure to check the conference website as dates could continue to change.
Attendees who are interested to learn more about social media marketing should consider this conference. Most attendees are business owners, influencers, or professional marketers, and former attendees have lots of positive things to say. Participants will want to keep informed on available sessions, so they know what to expect from the speakers and decide early on which sessions to attend. The SMMW20 Facebook group helps attendees stay connected.
#SMMW20 had over 100 speakers and sessions. There were dozens of sessions on Instagram, Facebook, YouTube, LinkedIn, Twitter, and Pinterest, and speakers shared their knowledge on content marketing, local business marketing, social strategy, analytics, messenger bots, and customer advocacy. They also discussed video creation and video marketing more broadly.
Founder Michael Strizner delivered one of the four keynote presentations. Other keynote speakers were:
The schedule for 2021's Social Media Marketing World isn't determined, but 2021 will be similar to 2020. Virtual ticket holders have access to all recorded sessions and workshops. Community and Marketer tickets include access to all keynote presentations, four video tracks, and the Networking Plaza. These tickets don't grant access to the recorded sessions like the Virtual ticket does. Marketer ticket holders also have access to all sessions.
All-Access ticket holders are allowed the same access as other ticket holders, allowed to review all recordings for 18 months. They're also invited to networking parties and given more time for workshops. All-Access ticket holders settle in on Sunday, and other ticket holders join on the second day of the conference.
On Sunday, March 1, 2020, Social Media Marketing World offered an early check-in at 9:00 in the morning. Attendees were provided food for purchase until 4:00. There were 15 workshops in total, and the first round started at noon:
The night ended with a two-hour long Networking Party for All-Access ticket holders.
Monday, March 2, 2020, began at 6:00 with a networking walk. Check-in opened at 6:30, and a yoga session followed at 7:00. The event kicked off at 8:00 with a keynote presentation by Michael Stelzner from Social Media Examiner entitled “Social Media Marketing in 2020: What the Newest Research Reveals.” Then there was a networking break until 10:30. Food was made available for purchase from 10:30 to 2:00.
At 5:30, Ann Handley delivered a keynote presentation on sustainable social media success. The day ended with a second Networking Party for All-Access ticket holders.
Tuesday, March 3, 2020, started with a networking walk at 6:00 and a yoga session at 7:00. At 8:30, Jasmine Star delivered the day's first keynote presentation on building a brand on Instagram that thrives. There was a networking break at 9:30, and food was made available at 10:15.
There were 16 different session tracks, each session with a different focus. The event's final keynote presentation on timeless storytelling was delivered at 5:15 by Marcus Sheridan, and the conference came to an end at 6:30.
Virtual tickets were the best value option at $697 and would be free of travel costs. Virtual tickets and the $497 Community tickets are not currently available. Marketer tickets cost $1097, and ticket holders, like Community and All-access ticket holders, would also need to pay for airfare, hotels, transportation, and food. The estimated costs for everything, including an All-Access ticket, are listed below.
Sponsors can use the conference as an opportunity to increase brand awareness, develop stronger relationships, generate leads, and meet customers in person. Sponsors can network at the Networking Plaza and during networking parties. Sponsors have opportunities to advertise their brands in the conference guide and mobile app. Social Media Marketing World also drives traffic to booths for special offers and demos, and they can also sponsor content. Hopeful sponsors for the conference should complete the appropriate form.
Speakers are hand-picked marketing experts, thought leaders, and influencers. Speakers have the opportunity to share what they know and increase awareness about their brands, though they are not permitted to advertise their brands in their sessions.
All the information provided is based on the 2020 Social Media Marketing World conference. The next event starts on the last day of February 2021.
The 2021 conference will have a similar format to 2020. Attendees will learn about the latest trends and biggest changes in the world of social media. Speakers will review basic and advanced information about social media platforms and marketing strategies.
In November 2020, Social Media Marketing World updated with a banner with a new conference date of March 14-16, 2021.
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