9 SEO Trend Predictions for 2023

November 26, 2022

As we move toward the end of the year, search engine optimization (SEO) is becoming an increasingly important strategy for businesses of all sizes. In order to stay ahead of the competition, it is essential to understand the latest trends and changes in the SEO landscape and generate content that wins the SEO battle. 

That’s why we’ve put together this report on 2023 SEO trend predictions. Read on to learn about the latest trends and how you can stay ahead of the curve!

1.  Mobile-First Indexing

Mobile-first indexing is when Google indexes the mobile version of a website before the desktop version. This is significant because more people now use mobile devices to access the internet than desktop computers. Google has been gradually moving towards mobile-first indexing over the past few years, and it is expected that all websites will be indexed using this method by 2023.

To prepare for this shift, businesses should make sure their mobile versions of their websites are just as robust and informative as their desktop versions. This includes having easy navigation, fast loading times, and relevant content.

2.  Voice Search

source: Unsplash.com

Voice search is a technology that allows users to search for information using their voice instead of typing keywords into a search engine. Optimizing your website for voice search is expected to be a key strategy in 2023 as more people use voice-activated devices such as Amazon Echo and Google Home.

To optimize for voice search, businesses should focus on long-tail keywords and natural language in their content. This means including phrases that someone might say while using voice search, rather than just individual keywords. Additionally, having a strong presence on local listings and review sites can increase the likelihood of appearing in voice search results.

3.  Featured Snippets

Featured snippets are short pieces of text that appear at the top of the search results page when someone searches for a specific keyword or phrase. They are designed to give users quick and easy answers to their questions. It is expected that featured snippets will become even more common in 2023 as Google continues to refine its algorithm.

To increase the chances of appearing in a featured snippet, businesses should focus on creating high-quality, informative content that directly answers common questions related to their industry. Additionally, they can use header tags (such as H1 and H2) to highlight important information and make it easier for search engines to find and display in a snippet.

4.  Local SEO

Local SEO is the process of optimizing a website for local search results. This is significant because more and more people are using mobile devices to search for businesses and services in their area. Local SEO will become even more important in 2023 as businesses continue to compete for local customers.

To improve local SEO, businesses should claim and update their Google My Business listing, include location-specific keywords in their website content, and encourage customers to leave reviews on sites like Yelp.

5.  Structured Data

Structured data is a type of code that can be added to a website to help search engines understand the content on the page. This is important because it can help your website appear in rich results, which are special types of search results that include additional information such as images or reviews. It is expected that more websites will start using structured data in 2023 as it becomes increasingly important for SEO.

To implement structured data, businesses can use tools such as Google’s Structured Data Markup Helper or Schema.org to add the necessary code to their website pages. It is also important to regularly check for errors using Google’s Structured Data Testing Tool.

6.  Artificial Intelligence

Artificial intelligence (AI) is a type of technology that enables computers to learn and perform tasks that would normally require human intelligence, such as understanding natural language and recognizing patterns. AI is expected to become more important for SEO in 2023 as search engines continue to get better at understanding user intent and providing relevant results.

To optimize for AI, businesses should focus on providing high-quality and informative content that addresses the needs and questions of their target audience. Additionally, they can use structured data to give search engines more information about their content. As AI technology improves, it will also become increasingly important to monitor and adapt to changes in search algorithms.

7.  User Experience

User experience (UX) refers to how easy it is for users to navigate and use a website. Good UX helps to improve user satisfaction and reduce bounce rates. It is expected that UX will become even more important for SEO in 2023 as Google continues to place emphasis on delivering a good user experience. 

For example, you may have the best sales funnel builder and get a lot of people to click. But remember, getting people to click is one thing. But converting that into a sale is another thing and needs different skills & techniques.

To improve UX, businesses can make sure their website is mobile-friendly and has a clear layout, fast loading speed, and easy navigation. They should also regularly review and update the content on their website to ensure it is useful and relevant for users.

8.  Video Content

source: Unsplash.com

Most of human communication is non-verbal. Audio/Video content fills the gap! It is only natural that video content continues to rise in popularity with both users and search engines. It is expected that the use of video for SEO purposes will become even more important in 2023 as more users prefer consuming information through videos rather than text.

To optimize for video content, businesses can include keywords in their video titles and descriptions, add transcripts to improve accessibility, and promote their videos on social media platforms.

9.  Considering E-A-T (Expertise, Authoritativeness, and Trustworthiness)

The need for accurate and authoritative information has never been higher.

Because people are making decision based on the results they find in Google, when it comes to topics around, legal, relationships, finances and health, you’ll want to consider E-A-T or Expertise, Authortativeness and Trustworthiness.

Since anyone can publish information at their fingertips, having the credibility to backup health claims (is the author of the page a doctor?) is paramount.

Adding relevant information to Contact and About pages to backup the expertise on your articles and website will help with this ranking factor.

Wrap Up

In order to keep up with the ever-changing search engine algorithms, businesses need to be aware of the importance of various SEO techniques.

By focusing on optimizing for factors such as user experience, video content, and structured data, businesses can improve their chances of appearing in relevant search results.

Additionally, it is important to continually review and update website content to ensure that it is useful and engaging for users.

Featured Image source: Unsplash.com

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