Email Marketing
February 25, 2021
The primary goal of almost every website on the internet is to grow the number of its visitors and increase its reach. This is equally true for blogs, portfolios, online stores, and business websites.
There are plenty of ways you can grow your website’s reach. These include, but are not limited to, marketing on social media, improving your SEO, and rebuilding with the help of a web design company.
One of the most popular and least demanding methods involves email marketing using a newsletter subscription. This is an efficient and easy way to reach your audience, especially if you have a WordPress website.
All you need to do is install a WordPress plugin that takes care of the whole process for you.
Newsletters offer plenty of benefits. You can send your users various updates about your company or keep them engaged with the latest news and content. This is why many websites include a newsletter subscription form, which even appears as a popup in many cases.
Although it is called a newsletter, you don’t only have to focus on news. You can use the service to send out special discounts or get your latest blog posts directly to your customers’ inboxes.
Whatever you choose to do with your newsletter, you can do it easily by installing a plugin to your WordPress site. That is why we have decided to list the best WordPress newsletter plugins in this post. Check them out below.
MailChimp is among the most popular and best-rated WordPress newsletter plugins available. It allows you to grow your mailing list, as well as use the newsletter for various means.
The service is free for up to 2,000 subscriptions, which is why many startup businesses choose this particular plugin. By the time you reach the 2,000-subscription threshold, you will likely be able to afford the $9.99 a month required to extend the limit up to 50,000.
MailChimp offers many exciting features, including the following:
You can use the free version of this WordPress plugin to send an unlimited number of newsletters. The premium version costs $65 per year and offers integration with other plugins like WPForms and WooCommerce, plus some added features.
Newsletter also offers the option to use a number of free add-ons. These can be used to lock content behind a soft paywall, meaning users will only be able to access it once they subscribe. You can also control how fast your emails go out, which will be useful if our web host is imposing limits in this regard.
The most prominent Newsletter features include the following:
MailPoet is another newsletter plugin that can work with your WooCommerce online store. The standard version of the plugin is entirely free, but it will require access to a third-party email service account, such as Constant Contact, which we will talk about in the next section.
If you find this too complicated, you can sign up for MailPoet’s Premium + Sending plan, which includes sending emails as well. This plan is free for up to 1,000 subscribers. Once your subscriber count reaches four digits, the service will cost you $13 per month, billed annually.
Features:
Like the plugins we discussed before, this service lets you create an email list and send out emails. We think this is probably the best email marketing solution for startups and small businesses.
Thanks to Constant Contact’s popularity, WPForms and other leading WordPress plugins offer native integration with the service, allowing you to quickly and easily build newsletter subscription forms. Constant Contact integration is even available in the free version of WPForms.
This allows you to grow an email list for your WordPress site with ease, relying on Constant Contact’s robust and reliable email deliverability platform.
As we mentioned above, integrating Constant Contact with WordPress through WPForms Lite is entirely free. However, its email marketing service price starts at $20 per month, with a 60-day, no-credit-card-required free trial.
Key features:
This popular popup and marketing WordPress plugin lets you make personalized opt-in forms. This allows you to build your email list and convert more visitors into long-term subscribers.
All of the most popular WordPress newsletter plugins and email marketing services work seamlessly with OptinMonster. The premium version of the plugin costs $9 per month, billed annually, and it allows you to unlock features like gamified opt-in forms, geolocation, etc.
OptinMonster’s key features include:
The final newsletter plugin and email marketing service we’ll recommend in this post is Sendinblue. This simple plugin with a free plan is easy to use and add to your WordPress site.
In our opinion, Sendinblue is one of the best SMTP email service providers, offering high email deliverability. It allows you to send emails directly through your website, on top of providing email marketing options.
Up to 300 emails per day, Sendinblue is entirely free, with all features included. If you want to send more emails, paid plans start at $25 per month. This gets rid of the daily limit and imposes a 40,000 emails-per-month sending limit instead.
Key features:
These are some of the best WordPress newsletter plugins. They all include a free plan of some kind, while some even offer money-back guarantees on premium plans.
This means that there’s no reason not to give these plugins a shot and grow your email list faster. Good luck!
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Experienced Marketing Coordinator with a history of working in the marketing and advertising industry. Skilled in digital marketing, blogging, and content writing. Strong media and communication professional with a Master's degree in English
