Get 5-Star Testimonials from Asking Your Clients These 6 Questions

November 19, 2020

Getting feedback from clients can sometimes feel awkward. 

You’ve provided a top-notch service, and now you’re asking them to tell you how great you are. Not an easy thing to do. 

It’s hard to know what to ask and it can be frustrating if they don’t respond with a review. When that happens, it’s important for you to remember that it’s not a reflection on you or your work, but more likely because they’re simply busy and / or don’t understand the power of the review you’re asking them to leave. 

It doesn’t help that they may not know what to say either. 

Use these six questions to beat the awkwardness back so you can gather helpful and meaningful testimonials from your clients. 

If you’d like to see a great example of a feedback questionnaire, check out this post on testimonial questions. These questions are invaluable for two important reasons:

  1. The feedback is vital for knowing how you can improve your services and processes. Figuring that out will help you run your business so much better. 
  1. Potential clients seek out and read your testimonials. When someone is debating on who to hire, their go-to resource is to read your reviews. Showcasing positive and thoughtful heart-felt reviews on your site will certainly help to bring in new business.

Asking for testimonials doesn’t have to feel like pulling teeth. These strategic questions will draw out the convincing narrative from your client and help you get hired! 

1. What made us stand out from our competition? What was the one thing that convinced you to hire us?

This probably won’t come as a surprise to you, assuming you’ve strategically built your business to stand out. But there’s always the chance that they noticed something you never really considered before. 

Getting them to write down what stood out to them helps highlight that aspect to the rest of the world too. Besides, it’s always nice to get a compliment. 

2. What did you like about working with us?

Be sure to take the pressure off your client when asking this question. They don’t want to make you feel bad, but at the same time, you’re dying to know how you can fix all the squeaky wheels in your process. 

After all, if you’re able to improve anything for next time, you’d want to know!

3. What did you like most about working with us?

This answer will tell you all the things you’re doing right. And after they tell you what the best part was, you can tell future clients what the best part will be if they hire you. 

4. What was your experience like before you hired us?

This question is designed to get your client to tell a story. It’s a great way for them to talk about what life was like before you showed up and made everything better!

This is super useful for potential clients who are most likely going through the same issues. If they see that you’ve successfully helped someone else already, they’ll be more likely to trust you to do the same for them. 

5. Where did your search begin for (your service)?

This answer will be pure gold. You’re about to find out exactly where more potential clients are gathering, and how they start searching for companies like yours to hire.

6. Is there anything else you'd like to mention?

An open-ended question like this allows your client to speak freely about anything else on their mind. Even though it’s vague, it gives them a chance to say whatever they want, and could give you unique insights into your business. 

After collecting the client’s responses, it’s time for you to create a testimonial using their own words. Once you’ve written it up, send it back to the client so they can double check the testimonial and approve it.

Also send the links to your review pages on Facebook and Google. That way, all they have to do is copy and paste the review you wrote, and voila. You have glowing reviews in minutes, great feedback on how to improve your business, and a client who’s happy because you made their life that much easier. 

Pro tip: don’t forget to add the reviews to your website testimonials page as well! Always make sure it’s okay if you display their name. Showcasing quality testimonials and racking up those 5-star reviews has never been easier!

Erin Neumann

Erin is a Copywriter, Strategic Web Designer, and SEO Expert from St. Louis, Missouri. After graduating from West Point she started not one, but two small businesses: Be Aligned Web Design and Sacred Space Organizing. Today, Erin specializes in creating beautiful websites so other entrepreneurs can achieve their own business goals.

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